Remote Learning → Self-paced

e-Corporate Storytelling (Self-Paced) (CS01)


Description
The Articulus Corporate Storytelling Workshop will help you create a compelling message that is clear to your audience and helps them to take action on your ideas. You will learn the Articulus Storyboarding Process™ that you can repeatedly use to be an outstanding, persuasive communicator. After the workshop, you will find that you can communicate more naturally and be more interesting to your audience.

This is beyond presentation training. Most people have had some form of presentation training in their past. This workshop deals with skills of Persuasion and Advocacy in the face of very complex solutions.

It focuses on the bigger picture and helps to engage the audience emotionally which gets the audience excited to buy into your idea.
Content
  • Lesson 1 - INTRODUCTION
  • Introduction
  • Lesson 2 - Outcome Driven Messaging
  • Video - Outcome Driven Messaging
  • Lesson 2 - Exercise & Examples
  • FAQ & Suggested Reading
  • Lesson 3: Benefit for Audience
  • Video - Benefits to the Audience
  • Exercise & Examples
  • FAQ & Suggested Reading
  • LESSON 4: FRAMING
  • Video - Framing
  • Examples
  • Lesson 5: Framing with a Diagram
  • Video - Framing with a Diagram
  • Video - Examples of Framing with a Diagram
  • Exercise
  • FAQ & Suggested Reading
  • LESSON 6: FRAMING WITH AN ANALOGY
  • Video - Framing with an Analogy
  • Video - Examples of Framing with an Analogy
  • Exercise
  • FAQ & Suggested Reading
  • Lesson 7: Evidence of Benefits
  • Video - Evidence of Benefits
  • Exercise & Examples
  • FAQ & Suggested Reading
  • LESSON 8: EVIDENCE THROUGH EXPLANATION
  • Video - Evidence Through Explanation
  • Exercise & Examples
  • FAQ
  • LESSON 9: eVIDENCE OF NEED
  • Video - Evidence of Need
  • Exercise & Examples
  • FAQ
  • LESSON 10: PRESENTING EVIDENCE
  • Video - Presenting Evidence
  • Exercise & Examples
  • FAQ & Suggested Reading
  • LESSON 11: MESSAGE STRATEGY
  • Video - Message Strategy
  • Exercise & Examples
  • FAQ & Suggested Reading
  • LESSON 12: MAINTAINING INTEREST
  • Video - Maintaining Interest
  • Exercise & Examples
  • Framing Methods
  • Additional Methods
  • FAQ
  • LESSON 13: SUMMARY & IMPLEMENTATION
  • Video - Summary & Implementation
  • Exercise & Examples
  • FAQ & Suggested Reading
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever